Most businesses need more leads than they have right now. They need people signed up for their emails who want to hear about their products and services. How can you get them? Here are five ways (plus an extra bonus tip):
Arthur Middleton Hughes
Multichannel marketers have an ideal way to boost sales, but not all of them use it. The method: sending emails to announce the arrival of a catalog. In a famous case study a few years ago, gifts and gadgets marketer Miles Kimball performed the optimal test.