3 Steps to Incorporating Video Into Your Marketing Strategy

3. Build loyalty. There's no reason to stop video marketing with the purchase. Videos can be a great way to earn loyal brand advocates who will spread the word about your business to their own networks after they buy a product. Ninety-three percent of consumers find instructional videos related to products they've already purchased useful. They're also likely to seek more video from a brand after an initial purchase. In fact, 87 percent of consumers find video helpful to research additional items from the same company.