3 Steps to Incorporating Video Into Your Marketing Strategy
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The survey revealed that 64 percent of consumers find it helpful to watch videos to learn more about the company they'll purchase from. Whether it be a funny video that is low on branding but likely to be shared, or an informative video introducing your business, products or services, make sure the video is easy to find and not too long. Eighty-three percent of consumers say the ideal length of a video to inform a purchase decision is five minutes or less. You should also be strategic with where you post your videos. The best place to start is on your homepage, but don't forget to cross-publish on Facebook, YouTube and Vimeo. Include a call to action at the end such as your company URL so viewers know where to go to learn more.
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- Companies:
- Amazon.com
- Places:
- U.S.
Brad Jefferson
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