3 Steps to Incorporating Video Into Your Marketing Strategy
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1. Cover the basics. Whether your business is e-commerce only or primarily brick-and-mortar, introductory videos are a powerful way to draw customers in and engage them in a way that evokes emotion, reminds them of a need or desire, or teaches them something new. Consider what a shopper may search for or want to learn about from your products or services, and ensure that you have videos that address those points.
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- Companies:
- Amazon.com
- Places:
- U.S.
Brad Jefferson
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