3 Steps to Incorporating Video Into Your Marketing Strategy

Video marketing may not be at the top of retailers’ lists of strategies to increase sales, but you may be surprised to learn that consumers actually want more video from your brand to learn about its products and/or services. In a recent survey of more than 1,000 U.S. adults, Animoto learned that 84 percent of respondents want more videos on Amazon.com and 64 percent want more on eBay to help them make more informed purchases. This growing demand for video is only just beginning, and it isn't isolated to top e-commerce sites. You too can capitalize on the benefits of video, and getting started has never been easier.