3 Steps to Incorporating Video Into Your Marketing Strategy
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With increased loyalty and brand affinity comes the powerful strength of word-of-mouth. Since online videos are so easy to share, they're a great way to raise brand visibility and bring the retail customer lifecycle full circle. Eighty-nine percent of consumers are likely to share a video if they consider it educational, 86 percent will share if there's an incentive (e.g., a promotion or discount), and 80 percent are more likely to share if there's simply a "share" button included. Make sure your video can be shared easily and is accessible via desktop or mobile device.
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- Companies:
- Amazon.com
- Places:
- U.S.
Brad Jefferson
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