3 Reasons Why E-Commerce Sites Are Slowing Down, and What You Can Do About It

When it comes to website load times, user expectations are constantly escalating. In 1999, the optimal load time was eight seconds. By 2010, 57 percent of online shoppers stated they would abandon a web page after waiting just three seconds for it to load.

While internet users may have high expectations, these expectations aren't being met by most sites. At Radware, we recently tested the load times of the top 500 e-commerce sites and found that the median site took 7.72 seconds to load. This represents a 13.7 percent slowdown since spring 2012.