3 Reasons I’m Obsessed With Net-A-Porter

By Melissa Campanelli

While most retailers and luxury brands are cutting back on paper, Net-A-Porter took a good look at its customer base and decided to buck the trend and create a fashion magazine from which they could purchase. In the WSJ article, for example, Natalie Massenet, founder and executive chairwoman of Net-A-Porter, says of the company’s customers: “These are women who love fashion magazines, but 60 percent of their purchases are online."

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.