Blogging 101 for Catalogers
Is your company blogging yet? With the soaring cost of postage and pay-per-click advertising, blogging offers catalogers a powerful channel to get their message to prospects and customers worldwide. The cost is low. The impact is high. Here are 11 steps to get you started.
Add bloggers you like to your RSS reader. Follow their link-outs to find more bloggers. Intentionally oversubscribe to feeds. Aim for 50 feeds in your RSS reader by the end of the second week. Oversubscribing helps you understand which blogs keep your attention. It also lets you experience how readers decide to subscribe and unsubscribe. After you hit overload, pare down your reading list to a comfortable level.