10 Tips to Make the Most of Your Affiliate Marketing Day
In a session yesterday at the Affiliate Summit East in Philadelphia, three affiliate marketing managers shared their insights on how online marketers can optimize their day-to-day affiliate marketing efforts. Karen McMahon, affiliate marketing strategist known as the Affiliate Whisperer; Amy Ely, e-commerce acquisition manager at Under Armour; and Kim Salvino, director of publisher development at Chateau 20, a provider of performance marketing solutions, led the session. Here are their 10 tips:
1. Verify the basics. Every morning I test my merchants' websites on a couple of browsers to make sure they're loading properly, said Salvino. This includes a test of the shopping cart page. Keep in mind that technology updates typically occur overnight, McMahon said, and therefore first thing in the morning is the best time to test. If everything is working properly, it's three minutes to five minutes of your day, Salvino said. On the flip side, if a site isn't functioning properly, addressing that issue is going to dictate the rest of your day, she added.
2. Review your stats. Salvino does this twice a day (once in the morning, once in the afternoon), checking the clickthrough and conversion rates for her affiliate sites. I know what my average daily revenue [from affiliates] is, so if revenue is down for the day I can begin to check in with affiliates to see if there are any problems. And if revenue is trending upward for the day, you want to check in with your affiliates to make sure what they're doing is acceptable for the brand, said Ely.
3. Stay informed. Keep abreast of relevant affiliate marketing news by checking industry blogs, forums, podcasts, social media, etc. on a daily basis, said Salvino. You need to know what's going on with the hot topics - e.g., internet sales tax.