Karen McMahon

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Rounding up the year's best tips to help you optimize your business.

In a session yesterday at the Affiliate Summit East in Philadelphia, three affiliate marketing managers shared their insights on how online marketers can optimize their day-to-day affiliate marketing efforts. Karen McMahon, affiliate marketing strategist known as the Affiliate Whisperer; Amy Ely, e-commerce acquisition manager at Under Armour; and Kim Salvino, director of publisher development at Chateau 20, a provider of performance marketing solutions, led the session. Here are their 10 tips:

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