Will Google Shopping Express Help Retailers Fend Off Challenge From Amazon?

The field of players offering same-day delivery of orders placed online is getting increasingly crowded. But only a handful are likely to succeed in wringing a profit from this high-cost service. Many of the biggest names in e-commerce have already launched some form of same-day or expedited delivery, including Amazon Fresh, eBay Now, Uber Rush and Google Shopping Express. In addition, a number of smaller entities are trying to squeeze into service niches that will allow them to survive among the giants.