Target Rolls Out In-Store Pickups as Part of Multichannel Initiative

Target is getting ready for the holidays with a big multichannel push that includes expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 — a service that's now available in about half of the chain's locations. Target will run an ad campaign Dec. 1 through Dec. 3 that promotes deals during Cyber Monday and the rest of Cyber week. Target's overall holiday campaign, themed "My Kind Of Holiday," will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media.