Struggling Retailer Kmart Turns the Blue Light Back On

Attention Kmart shoppers: the struggling discount chain is bringing back the "Bluelight Special" in the hopes the iconic marketing approach it pioneered decades ago will breathe life into its store and online sales. The retailer started sounding the blue sirens used to flag the surprise, 15-minute long deals to shoppers at its 942 stores on Friday, and will kick off a marketing campaign to highlight the move with a TV ad on "Sunday Night Football" on NBC.