Ikea Catalog Undergoes Digital Transformation

Ikea catalog fans are a pretty finicky bunch. The last time the furniture retailer made what some might consider a slight "tweak" to the 61-year-old tome (after 50 years of use, in 2009 it changed its iconic Futura typeface to the more computer-friendly Verdana), consumers went ballistic. Now, it makes an even more ambitious leap with McCann Erickson's makeover of the 211-million circulation pub. In August, the retailer tapped the agency to revamp the famous printed showroom and yesterday debuted a video introducing "A New Kind of Catalogue."