Printing/Production

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

Digital Printing Offers Personalization, Increased ROI for Retailers
October 15, 2018 at 11:51 am

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…

Seasonal Offers Are the Ideal Time to Test New Tactics
December 18, 2017 at 1:24 pm

’Tis the season of limited-time offers. As holiday shopping escalates, it's hard to escape all of the limited-time offers (LTOs), which fill our inboxes, mobile apps and brick-and-mortar retail spaces. Consumer product groups have long used LTOs as a way to introduce new consumers to their products and bump sales at key times in the…

Personalization Made Easy
August 7, 2017 at 1:43 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book […]

Fighting for Catalogers’ Futures
October 10, 2016 at 5:07 pm

It can be easy for a catalog, or really any type of retail CEO, to overlook things. After all, especially with a catalog operation, there are so many factors that go into running a profitable business, right? Unless you’re a small mom-and-pop shop, wherein you personally oversee everything from soup to nuts, if you can…

An Online Retailer's Journey Into Catalogs
March 16, 2015

"We learned very quickly that we had no idea what we were doing." That's how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that's part of formerly online-only Wayfair Inc., bluntly assessed the company's start in the catalog industry. Tasked with starting a brand from scratch in seven months, Mahoney and her team at Birch Lane learned on the fly — and self-admittedly made some mistakes in the process. However, what's emerged is a growing brand that's positioned itself for future success.