Here's How Kate Spade, Juicy Couture and Lucky Brand Are Plotting to Win the Retail Revolution
The omnichannel moment has arrived in retail. Just as cable providers are now pursuing a "TV everywhere" strategy, letting you watch your shows online or on mobile, "retail everywhere" is changing how you shop. Anywhere, anytime, with any device, you can browse, compare, learn, experience and buy your favorite brands and products. As with cable and its legacy core distribution channel (TV), the catch for retailers will be how to integrate brick-and-mortar retail into a seamless "retail everywhere" consumer experience.