H&M's New Store Blitz Moves Faster Than its Digital Expansion
H&M is still betting on buildings and hedging with web stores, not vice versa. The fast-fashion empire added 374 new brick-and-mortar locations in the past year, bringing its tally to almost 3,200, according to the company. That's more than one new H&M store opened each day, as the Swedish retailer likes to point out, and there's a similar number of ribbon cuttings on the schedule this year, including its first stores in Australia, India and the Philippines. The average store is getting bigger by the day, too, as H&M extends its product line.