Fossil Working to Bring Technology to In-Store Customers

Fossil hopes to beef up its in-store technology within the next two years, offering customers a number of ways to access, browse and purchase products. "It's really important for our target customers," said Andrew Hess, Fossil's vice president of IT, adding that the brand's target customers are typically well-connected shoppers in their 20s or early 30s. "We're trying to meet some of their expectations."