Father's Day Spending Forecasted Slightly Above Last Year

As the economy continues its slow rebound, Americans will spend slightly more paying homage to the most important men in their lives this Father’s Day. According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 on dear ole dad this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.