Costco, Macy's Eye China for E-Commerce Growth

E-commerce is quickly gaining traction as a quick and affordable entree to China's vast retail market, with U.S. brands Costco and Macy's both reportedly planning big new moves into the space. Their strategy reflects an emerging trend that has big Western chains circumventing the traditional retailing route into China, seeking to avoid the big costs and risks that have led to big losses and retreats for names like Best Buy and Home Depot. But the online strategy also carries its own risks.