Christmas 2012 Shopping: Paper Catalogs Whipped Facebook, Twitter and Pinterest
I guess we're just not as advanced as we think we are. Or, the more things change, the more they stay the same. In last month's Christmas shopping season, paper catalogs influenced more holiday shopping than Facebook, Twitter, Pinterest and mobile advertising platforms. And that's not just for brick-and-mortar stores, that's for online shopping too. Flyers and catalogs influenced 22 percent of online purchases and just slightly less, 21 percent, of offline purchases, according to a 1,000-participant study by Baynote, a customer experience solutions company.