Recreating Offline Retail in an Online World: 10 Questions With Sephora Digital’s Julie Bornstein

As the head of Sephora Digital, Julie Bornstein oversees the international cosmetics company's online and technological operations and strategies. For the last several years she's worked to integrate technology into the brand's physical stores and to make Sephora a force in online sales. Bornstein talked to Wired Business about the importance of offline retail in an online world and how technology can enhance the real-world retail experience.