Mobile Commerce

As the world settles into its purely digital lifestyle, consumers continue to rely on online shopping. In fact, historic numbers were achieved last year, with Cyber Monday becoming the biggest online shopping day in U.S. history. With the onset of the pandemic, three different types of apps emerged. Some apps are proving to be “pandemic thriving”…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…

As we push further into 2021, one thing is undoubtedly true: we can’t be certain what the rest of the year will bring. Along with nearly every other sector, the retail industry faced massive disruption in 2020. Iconic brands, such as Lord & Taylor, closed brick-and-mortar locations as COVID-19 accelerated the shift from physical stores…

The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…

The consumer tech landscape has shifted drastically over the past five years, and online shopping has been significantly impacted. E-commerce is increasingly being done on mobile devices. For example, a recent study showed that 74 percent of online consumers making back-to-school purchases planned to use their smartphone or tablet to shop, while only 26 percent will…

As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…