Mobile Commerce

Retailers Need to Be Mobile First for Today’s Shoppers
February 25, 2021 at 4:35 pm

We all know the prevalence and importance of mobile, and how the whole landscape of retail and e-commerce changed with the launch of the smartphone. However, it’s no longer enough to be mobile responsive. With consumers everywhere essentially living on their phones, particularly as shopping in-store has decreased with the pandemic, retailers need to be delivering…

Retailers Can Pave the Way to Success With Lessons Learned in 2020
February 17, 2021 at 9:25 pm

As we push further into 2021, one thing is undoubtedly true: we can’t be certain what the rest of the year will bring. Along with nearly every other sector, the retail industry faced massive disruption in 2020. Iconic brands, such as Lord & Taylor, closed brick-and-mortar locations as COVID-19 accelerated the shift from physical stores…

Apple’s App Push
December 15, 2020 at 2:24 pm

The recent update of iOS14 and subsequent release of the iPhone 12 has made 2020 a huge year for mobile. Changes to the operating system signify Apple's intention to be “app-first,” and the release of a 5G phone has made connecting online using mobile more seamless than ever. Retail is among several key industries set…

The Most Important Elements of In-App Shopping
November 16, 2020 at 5:20 pm

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…

Mobile Commerce Offers Retailers Huge Opportunities and Significant Technical Hurdles
November 9, 2020 at 3:24 pm

The consumer tech landscape has shifted drastically over the past five years, and online shopping has been significantly impacted. E-commerce is increasingly being done on mobile devices. For example, a recent study showed that 74 percent of online consumers making back-to-school purchases planned to use their smartphone or tablet to shop, while only 26 percent will…

How to Make Sure You and Your Apps Are Ready for the Holiday Season
November 4, 2020 at 5:24 pm

As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…

How Headless PWAs Are Changing E-Commerce
October 26, 2020 at 10:48 am

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…

Omnichannel Nirvana Remains Elusive: Why is the Customer Journey Still So Disjointed?
October 20, 2020 at 11:37 am

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…

Report: Omnichannel Experiences Must Extend to Gift Card Purchasing
September 8, 2020 at 4:20 pm

To help retailers get accurate insights into the performance of their gift card programs, NAPCO Research undertook a comprehensive review of the state of merchant gift card e-commerce offerings. This is NAPCO Research’s third annual Merchant Gift Card E-Commerce Evaluation. The cross-platform assessment evaluated 150 brands across 108 unique criteria. As part of the evaluation,…