Mobile Commerce

Destination Commerce is Dead, Long Live Anywhere Commerce
April 15, 2020 at 9:28 pm

Commerce is no longer one destination, nor one concept. Commerce is everywhere. Commerce is content, virality, leverage, microservices and cloud-native. This rethink shouldn't surprise as one-fifth of the population worldwide shops online, with e-commerce sales expected to reach $4.8 trillion by 2021. Brands are quickly finding that they need to be able to pivot quickly…

How to Give Your Business a 2020 Upgrade With MDM
February 14, 2020 at 10:30 am

While the last decade saw the rapid adoption of mobile devices (e.g., smartphones and tablets) in business and the multitude of benefits they offer, it also saw a series of challenges in their security, such as the tracking and management of these devices. Luckily, mobile device management (MDM) has evolved in tandem with these mobile…

Cyber Monday Sees Nearly 20% YoY Online Sales Growth
December 3, 2019 at 11:01 am

Based on Adobe Analytics data, a record $9.4 billion was spent online on Cyber Monday, an increase of 19.7 percent year-over-year (YoY). In fact, yesterday was the largest online shopping day of all time in the U.S., beating last year’s $7.9 billion total on Cyber Monday. Mobile transactions helped drive yesterday's record e-commerce revenue, with $3.1 billion of…

Black Friday Online Sales Up a Record 43%
December 2, 2019 at 2:18 pm

A record $7.40 billion was spent online by the end of Black Friday, the second largest online sales day ever (last year’s Cyber Monday reached $7.9 billion in sales),  according to Adobe Analytics. This $7.40 billion total represented a 43 percent year-over-year increase. What's more, the average order value set a new record for Black Friday (at…

Thanksgiving Day E-Commerce Sales Increase 14.5% YoY
November 29, 2019 at 11:19 am

According to Adobe Analytics data, Thanksgiving Day shopping hit new records for both large and small retailers. Consumers spent $4.2 billion, a 14.5 percent increase year-over-year, making this the first time Thanksgiving has surpassed $4 billion in sales. Leading online retailers saw a 244 percent boost in sales on Thanksgiving Day, while smaller retailers saw…

3 Trends of Successful E-Commerce Apps
November 26, 2019 at 10:30 am

More and more consumers are making purchases online, but an e-commerce app won’t necessarily add value to your business. Companies must consider mobile shoppers’ unique expectations if they want to build a successful app. Within the next three years, mobile transactions are expected to account for 54 percent of overall e-commerce sales. In order to seize…

Magical (Mobile) Holiday Shopping
November 22, 2019 at 10:27 am

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…

3 Reasons Why Retailers Should Use Messaging Apps for Black Friday
November 21, 2019 at 10:12 am

Historically, Black Friday has always been one of the busiest shopping days of the year, and predictions for this year’s expected sales, coming in at $12.3 billion, are no different. While competitive discounts and deals will always be key drivers for success on Black Friday, another factor is taking a seat at the table this…

8 in 10 Holiday Shoppers Buy Gifts With Their Smartphones
November 20, 2019 at 11:29 am

While most brand advertisers are putting the finishing touches on their holiday advertising campaigns, it’s not too late to understand how consumers are using their mobile devices as part of their holiday shopping experience. It’s important to look at which target audiences are mobile-first when it comes to purchase behavior, what they're buying, and the…

The Increasing Influence of Quick Mobile Scans
November 4, 2019 at 11:39 am

When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…