At the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail leader at consulting firm PwC. Pedersen delves into consumer behavior trends that emerged during the 2025 holiday shopping season, particularly highlighting a "say-do gap" where consumers spent more than they initially intended. He discusses the value-oriented behaviors of Gen Z shoppers, the growing impact of artificial intelligence and agentic commerce on retailers' digital investments, and the need for clean, organized data to leverage these technologies.