This video features a panel discussion between Calvin Lammers, general manager, digital, Nécessaire; Ashley Parrish, senior vice president, commerce, NBCUniversal; Taryn Dominie, senior director, head of industry, Orange Apron Media, The Home Depot; and Evan Hovorka, vice president, product innovation, Albertsons Media Collective, from Total Retail Tech in Atlanta last month. The panel was moderated by Peter Strong, partner, North America, digital commerce and customer development, The Partnering Group.

Retail media is rapidly emerging as a core driver of growth, brand engagement, and customer loyalty in the modern commerce landscape. This session explored how leading retailers and brands are building and scaling retail media networks to unlock new revenue streams, deepen supplier partnerships, and deliver more personalized customer experiences. Learn how data, technology and organizational alignment are fueling success in this space, as well as what it takes to stay competitive. This discussion offers strategic insights and practical approaches to harnessing retail media as a powerful engine for long-term growth and differentiation.