While at the 2025 National Retail Federation Big Show, held in New York City from Jan. 12-14, Total Retail's Editor-in-Chief Joe Keenan sat down with Kelly Pedersen, partner and global retail lead at PwC. In this video interview, Pedersen shares his analysis of the key themes and trends that emerged during the 2024 holiday shopping season, the consumer outlook for 2025, and how retailers can and should capitalize on these forecasted consumer behaviors. He also discusses the potential impact of tariffs on retailers' supply chains, shares highlights from his keynote interview with Sephora CEO Artemis Patrick, and offers his advice for retail leaders to position their businesses for success in 2025 and beyond.
