Share: How Albertsons is Measuring the Value of its Media Collective

While attending Shoptalk 2025 in Las Vegas last month, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. She shares how Albertsons is trying to solve for those challenges, why standardization across retail media is critical to its future relevance, and how the grocer's retail media network is showing incrementality to brand partners. Lastly, Roche touches on Albertsons' focus on closed-loop measurement and how in-store shoppers can experience and benefit from its retail media initiatives.