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Rent The Runway Valued At $1B After Funding Round
March 22, 2019 at 1:16 pm

Rent the Runway, Inc., the online service that provides designer dress and accessory rentals, announced on Thursday a $125 million investment co-led by Franklin Templeton Investments and Bain Capital Ventures that values the company at $1 billion. The financing is the largest funding round Rent the Runway has raised to date, and will bring total equity raised…

Beware of These 5 E-Commerce CNP Fraud Trends
March 22, 2019 at 10:39 am

E-commerce is booming, but so is card-not-present (CNP) fraud. In fact, CNP fraud is growing at 14 percent per year because fraudsters have become more sophisticated about leveraging all the stolen data that’s out there. While this isn’t great news for online merchants, knowledge is power. Here are five fraud trends every e-commerce seller needs…

How Retailers Can Strike the Balance Between Man and Machine
March 21, 2019 at 11:35 am

Brands across industries are eager to wow customers with new technology — and rightly so. In the age of heightened convenience, more personalized experiences and innovative shopping options like Amazon Alexa, consumers won’t tolerate brands that don’t embrace the future. However, that doesn’t mean brands should rely on tech to replace a good customer experience. Usabilla's recent…

Workforce Management Solution Helps Kum & Go Reduce Costs, Lower Employee Turnover
March 21, 2019 at 11:05 am

Kum & Go is a 24/7 convenience store chain that operates 400-plus locations in the Midwest. Like many convenience store businesses that are open around the clock, Kum & Go was challenged with staffing issues. In particular, store general managers were being forced to pick up uncovered shifts when employees called out and didn't have…

How to Automate Email Personalization While Maintaining Creative Control
March 20, 2019 at 12:34 pm

When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…

Instagram Adds Checkout Feature Within its App
March 19, 2019 at 1:27 pm

Facebook’s Instagram photo-sharing app has become a hotspot for brands, and a hotspot for consumers who want a digital window shopping experience. Today, Instagram sweetened the deal by adding a checkout feature to the app so users can buy stuff they see in their feed without ever having to leave Instagram. And Instagram will be able…

Report: Amazon Tested Private-Label Pop-Up Ads on Product Pages
March 18, 2019 at 12:35 pm

Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…

Could Instagram Be the Future of E-Commerce?
March 15, 2019 at 11:41 am

Instagram is today's modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a…

Walmart to Release Private-Label Tablet
March 14, 2019 at 12:27 pm

Walmart is making its own tablet in a move that would pit it against other tech giants and retailers such as Apple and Amazon.com. The world’s largest retailer plans to introduce an inexpensive, kid-friendly tablet computer under its ONN store brand, part of a broader redesign of its electronics department, according to a report on Bloomberg.com. Walmart’s ONN…

Take Advantage of Consumer Demand on Amazon Without Losing Control, Part 2
March 14, 2019 at 10:06 am

In part one of this two-part series, I shared the two main options for selling to or on Amazon.com, as well as walked readers through the benefits of Seller Fulfilled Prime and the steps to make it happen. Critical to all of these decisions and paths is an understanding of Amazon’s dominance. As a reminder,…

Take Advantage of Consumer Demand on Amazon Without Losing Control, Part 1
March 13, 2019 at 12:40 pm

Amazon.com, it’s the force keeping brand manufacturers up at night. The online retail giant now accounts for over 49 percent of all U.S. e-commerce sales — a number that shows no signs of plateauing. Amazon’s e-commerce sales in the United States alone are expected to reach $258 billion this year, up nearly 30 percent from…

Make Cybersecurity as Omnichannel as Your Business: 5 Questions to Ask
March 13, 2019 at 12:14 pm

As retail companies advance new strategies to reach customers, they must also advance cybersecurity. Complying with the PCI Data Security Standard alone is not enough. Compliance didn't prevent major retailers from suffering breaches in 2018. Bypassing PCI-mandated controls, attackers exploited weaknesses in point-of-sale systems, created “backdoor” access through third-party partners, used stolen credentials to hack…

7 Enterprise Mobile App Trends to Consider in 2019
March 13, 2019 at 11:40 am

The popularity of mobile applications is growing at a tremendous rate, which can clearly be seen in the transformation happening around us — the way we work, interact or spend time owing to the various technological advancements. Enterprise mobility is now considered to be at the forefront for all businesses, regardless of their model, scalability…

Beware of Visual Bugs Compromising User Experience
March 12, 2019 at 10:58 am

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

AI is Evolving E-Commerce Content Management
March 12, 2019 at 10:43 am

In an Amazon.com-dominated landscape, a retailer’s success hinges on the quality of its e-commerce experience and the degree of personalization it provides. Effective content management is the key to that personalization — and artificial intelligence (AI) is poised to evolve it in a big way. The integration of AI into content management systems (CMS) is…

When Will They Strike? Understanding Fraud in Online Shopping
March 7, 2019 at 12:26 pm

Retail transactions during peak shopping periods, especially online and mobile sales, continue to increase each year — with the 2018 holiday shopping season serving as a prime example. The season saw record sales, with Black Friday far exceeding expectations and Cyber Monday becoming the largest online shopping day in U.S. history. E-commerce and m-commerce retailers…

Hudson's Bay Company's 4-Step Plan to Create Radical Change to CX
March 5, 2019 at 4:45 pm

In a keynote presentation yesterday at Shoptalk in Las Vegas, Helena Foulkes, CEO, Hudson's Bay Company (HBC), parent of Hudson's Bay, Lord & Taylor, and Saks Fifth Avenue, discussed how the retail organization planned to evolve from within to create radical change to the customer experience (CX) for all of its brands. Foulkes outlined four…

4 Ways AI is Transforming E-Commerce Businesses
February 28, 2019 at 12:04 pm

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common…

Where Are the Retail Industry’s Software Security Strengths and Weaknesses?
February 28, 2019 at 11:20 am

The retail industry’s reputation for providing software security has taken some hits over the years. The top 15 data breaches of the current century include Target in 2013, with account information on an estimated 110 million customers compromised; TJX in 2006, with 94 million credit cards exposed; and Home Depot in September 2014, with about…