Demystifying Decisioning & Orchestration: The Power Behind Customer Journeys
Sponsored by: Adobe
Speakers: Michael Harrison, Managing Partner, Winterberry Group; Sukumar Muthya, SVP Solution Leader Data & Insights, Ansira; Michael Klein, Head of Industry Strategy - Retail, Travel & CPG, Adobe
Decisioning and orchestration is not for the faint of heart. It requires a combination of people, process, and technology to successfully enable, and it takes the ability to pivot programs at exceptional speed. Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.
Participants will gain...
- a better understanding of the challenges to operationalize
- the tools to assess their current state
- the framework to develop an actionable roadmap
- the sales driving use cases;
- and the lessons learned from leaders in the industry.
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Adobe
Can’t make it on November 11th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.