Demystifying Decisioning & Orchestration: The Power Behind Customer Journeys
Sponsored by: Adobe
Speakers: Michael Harrison, Managing Partner, Winterberry Group; Sukumar Muthya, SVP Solution Leader Data & Insights, Ansira; Michael Klein, Head of Industry Strategy - Retail, Travel & CPG, Adobe
Decisioning and orchestration is not for the faint of heart. It requires a combination of people, process, and technology to successfully enable, and it takes the ability to pivot programs at exceptional speed. Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.
Participants will gain...
- a better understanding of the challenges to operationalize
- the tools to assess their current state
- the framework to develop an actionable roadmap
- the sales driving use cases;
- and the lessons learned from leaders in the industry.
Sponsored by Adobe
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