Customer Retention

Trends, news and analysis on how retailers are using loyalty programs, promotional strategies and other techniques to improve their customer retention efforts.

The Latest

How AI is Changing Luxury Brand Loyalty

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind…

The Absolute Imperatives for RMN Growth

While professional sports teams vie for championships with millions watching, a quietly intense…

4 Tips for More Effectively Reaching Your Customer

Retail isn’t dying, it’s evolving. The challenge today isn’t just about getting people in the…

Slow Tempo Promos: ‘Prime’ Lessons for Holidays

More days for consumers to save on purchases means more sales to gain for retailers. As large…

For SMBs, the Holidays Are Defined by Discipline

The holiday season has always been a high-stakes moment for small business retailers, even a make-or…

How AI, Economic Pressure Are Reshaping Loyalty

The grocery sector is facing a unique convergence of economic pressure, shifting shopping habits,…

Learning From Amazon About Customer Loyalty

For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click…

Why October is Retail’s New Black Friday

October used to be the quiet before the chaos, the month where retailers finalized promotions,…

CRM Messaging Strategies to Use for the Holidays

The holiday season is the noisiest time of the year for marketers, and consumers are flooded with…

Why CX is Retail's Sharpest Edge

First off, let’s set the scene with a bit of background. For those who are unaware, the de minimis…

Loyalty, Not Discounts, Will Define BFCM Winners

For years, Black Friday and Cyber Monday (BFCM) have been known for deep discounts and deals. Brands…

Platform Integrity: The Pillar of Retail Success

You won’t buy what you don’t trust. Or from someone you don’t trust. And trust is easily lost…

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Recent Video

How Resale Builds Community at Hanna Andersson

Hanna Andersson launched its “Hanna-Me-Downs” peer-to-peer resale marketplace in 2023 to offer parents a sustainable way to exchange pre-loved Hanna pieces and extend the life of durable, stylish clothing. It has since become the No. 1 resold children’s brand in the U.S., reselling more than 160,000 items. In this video interview, Total Retail Editor-in-Chief Joe…

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