Catalog

Retailers have always been at the forefront of consumer needs. They know their markets and have…

Not all direct marketers are familiar with matchbacks and why they're important. I thought it might…

In a direct marketing business, a customer list (i.e., housefile) is your most valuable asset.…

I want to discuss the basics of list segmentation and why it's an important part of maximizing…

The catalog printing world is in crisis. Paper prices continue to increase. Paper supplies are…

As the pandemic has eased, catalogers are having to pivot to the new reality of the post-pandemic…

What would happen if you mail down to the breakeven point and stopped there? In other words,…

The horrific pandemic caused people to stay home most of the year, which created a large spike in…

Prices for catalog paper increased again on August 1. Paper price increases have continued over the…

The pandemic is fading. How can catalogers predict sales for the second half of the year? Here are…

The USPS’s announcement of new, higher postage rates for catalogers and all other mail is a…

Key performance indicators (KPIs) are important to any print catalog or digital marketing business.…