In this episode of Retail Right Now, Total Retail's Kristina Stidham and Joe Keenan discuss the decision by H&M to discontinue its print catalog after 39 years of publication. In addition to analyzing H&M's reasoning for getting out of the catalog business, the pair discuss the future of print catalogs in an omnichanel marketing mix, its adoption by a surprising number of digital-native brands (e.g., Wayfair, Everlane, Bonobos), and offer tips for retailers and brands thinking of mailing a catalog for the first time.

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