Greetings from an in-the trenches brand builder and product creator! My new book, "ThinkAbout: 77 Creative Prompts for Innovators," was developed to be a seriously playful, action-oriented process in and of itself. A creative prompt. A bit of inspiration. A morsel of merchandising muse that can be flipped open when the creative juices run dry. Explore what one brand did with a particular verb. Give that a "thinkabout" for your brand: Is it relevant? Does it ignite new thinking? Lead to a curiosity that needs exploring? Invite a new perspective? There are no rules. It's meant to be a fun dashboard of ideas to help you get your next one!