Chris Tso

What's intimidating about the use of your product or service? How might you create a class about your product? What would your customers be interested in learning and how can you position your product as part of that process? How are you inspiring new customers to try your product?

Multichannel merchants are born multitaskers. They juggle the planning of multiple seasons and offers, industry macro and micro trends, numerous categories, SKUs, forecasts, vendors, inventory levels, management expectations, channels, customer feedback, product reviews, creative input, trips for sourcing, and product development processes. Their time — your time — is precious and must be used strategically.