The Retail Marketing Virtual Conference & Expo is Coming on July 18!
I'm excited to share with you some news: Retail Online Integration will be presenting its fourth annual Retail Marketing Virtual Conference & Expo (RMV) on July 18.
The one-day virtual event is targeted exclusively to you, our readers: omnichannel retailers, e-tailers and catalogers who are on the cutting edge and always on the lookout for new strategies and technologies to improve their business. The show is a robust online experience, designed to bring the hottest retail marketing topics, experts and technology right to your computer — at no cost to you!
The agenda is packed with great content. Consider the opening keynote, "Holiday 2013 Omnichannel Retail Trends." During this 45-minute session, Peter Cobb, co-founder and senior vice president of eBags; Kathy Doyle Thomas, executive vice president of Half Price Books; and Howard Wyner, CEO of Scentiments.com, will discuss the following:
- how to get the attention of consumers during the holidays, the busiest retail season of the year;
- the importance of cross-channel branding and customer service during the holidays;
- customer acquisition and retention best practices, along with the key to customer loyalty;
- e-commerce best practices; and
- social and mobile retailing trends.
Tips for acquiring customers across multiple marketing channels will also be discussed at RMV. Nathan Woodward, manager of circulation and marketing, catalog and online at National Geographic, and Ruth DeFeo, email marketing manager at CaseMate, will offer their insights around how to generate a continuous influx of new customers to your brand via both online and offline techniques, including email; search (paid and organic); social media; direct mail; and affiliate marketing.
Another important topic that will be covered is merchandising best practices for cross-channel retailers. In this session, Lauren Freedman, president of the e-tailing group, will discuss best practices around how to find a profitable merchandise mix to offer in your stores, website, catalog, etc.