The Mobile Commerce Tipping Point
August 1, 2016 at 11:37 am

Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.…

50 Best Tips of 2013
December 1, 2013

Rounding up the year's best tips to help you optimize your business.

Tips to Improve the Mobile Email Experience
September 10, 2013

Retailers should use a hybrid layout with both responsive and scalable design to ensure consumers can interact with their email content. Responsive design adapts emails to the device subscribers are using, creating screen-proportional layouts that are visually appealing. Scalable design ensures that emails are still readable when reduced to half their size on a mobile device. Retailers can use both tactics to improve their email strategy with these tips:

The Retail Marketing Virtual Conference & Expo is Coming on July 18!
July 3, 2013

I'm excited to share with you some news: Retail Online Integration will be presenting its fourth annual Retail Marketing Virtual Conference & Expo (RMV) on July 18. The one-day virtual event is targeted exclusively to you, our readers: omnichannel retailers, e-tailers and catalogers who are on the cutting edge and always on the lookout for new strategies and technologies to improve their business. The show is a robust online experience, designed to bring the hottest retail marketing topics, experts and technology right to your computer — at no cost to you!

Web Budgeting: What Makes Sense Right Now, Part 2 of 3
December 2, 2008

As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.