Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.…
Retailers should use a hybrid layout with both responsive and scalable design to ensure consumers can interact with their email content. Responsive design adapts emails to the device subscribers are using, creating screen-proportional layouts that are visually appealing. Scalable design ensures that emails are still readable when reduced to half their size on a mobile device. Retailers can use both tactics to improve their email strategy with these tips:
I'm excited to share with you some news: Retail Online Integration will be presenting its fourth annual Retail Marketing Virtual Conference & Expo (RMV) on July 18. The one-day virtual event is targeted exclusively to you, our readers: omnichannel retailers, e-tailers and catalogers who are on the cutting edge and always on the lookout for new strategies and technologies to improve their business. The show is a robust online experience, designed to bring the hottest retail marketing topics, experts and technology right to your computer — at no cost to you!
As I continue with part two in our three-part series examining how catalogers should adjust their marketing budgets to account for an influx of Web traffic and buyers, this week I provide a list of Web programs that catalogers should consider investing in. (For part 1, and a recap of how catalog/multichannel merchants can begin the process of planning their Web marketing budgets, click here.) The following online programs have proven worthwhile for catalogers to invest resources in: * Search engine optimization (SEO) solutions have become a big part of most catalogers’ marketing programs because paid and natural search are proving profitable and scalable.