Bronto Software

How much money are you losing to abandoned carts?
March 30, 2018 at 11:42 am

With so many cart recovery solutions to choose from, how do you decide which one offers the options you need? Download The Essentials of Turning Abandoned Carts into Sales to learn what features you need to recover more revenue than you thought possible. Download now!

Mobile Shopping Behaviors: Browsing, Buying or Both?
February 19, 2018 at 2:48 pm

Oracle + Bronto surveyed thousands of consumers in the U.S. to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. In our report, you’ll learn who’s buying via mobile, how having children in the household affects mobile shopping, and which customers are most likely to use their phones while shopping in-store.

Black Friday. Cyber Monday. Gray November?
September 19, 2016 at 8:00 am

We’ve all experienced it. You walk into a big-box store in September and think to yourself, “Christmas decorations already?” Every year, the holiday season seems to start earlier, for both brick-and-mortar stores and online retailers. In fact, the National Retail Federation (NRF) has reported that 40 percent of shoppers say they start buying holiday gifts…

What Should I Try Next: Commerce Marketers Share Best Practices
August 4, 2016 at 11:21 am

Do I create a welcome series? Further segment my email sends? Plan loyalty campaigns? Commerce marketers have lots of options to try and generate more revenue. Sometimes, the hardest part is choosing which strategies to go after. In our recent benchmark report, “We Asked, They Answered: Top Commerce Marketing Tactics Shared,” 300 of our customers…

Is the On-Demand Economy Stealing the Show?
June 7, 2016 at 9:58 am

The on-demand economy movement is big — and getting bigger. It’s poised to disrupt trillions — yes, trillions — in GDP, according to Scot Wingo, executive chairman of ChannelAdvisor. Nearly half of all U.S. consumers have tried at least one on-demand service. The appeal? Zero friction. Consumers tap a button and their ride arrives, dinner…

Tips for Turning Browse Abandoners Into Buyers
May 19, 2016 at 10:14 am

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

7 Ways to Check Out Your Checkout Process
January 7, 2016 at 10:01 am

A pro golfer is just one short putt away from winning the championship. He taps the ball, it rolls, teeters on the edge of the cup and then settles at the rim with no intention of dropping in. Argh. That’s pretty much how online retailers feel when a shopper has filled a cart and made…

How to Prepare Your Business for the Holidays
August 18, 2015 at 12:53 pm

Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…

Make Your Shopping Cart Work Harder
June 22, 2015 at 4:31 pm

The time has come to reimagine your shopping cart. For years, it's served as the connection between the shopping experience and the checkout process, but now it needs to do more. Consumers aren't shopping like they did in the early days of e-commerce, and it’s time for the shopping cart to catch up. The shopping…