The Global E-Commerce Leaders Forum is Coming to NYC Sept. 7

What are you doing on Sept. 7? If you’re in New York, why not attend the Global E-Commerce Leaders Forum (GELF), which every September brings online retailers and global brands together to discuss international e-commerce trends, global e-commerce strategy and tactical cross-border best practices.

Attendees will spend the day discussing proven and emerging international e-commerce market entry and growth models; learning how localized marketing programs drive customer acquisition and engagement; how to optimize key operational aspects of your global commerce plan; and more.

I’m excited because this year Total Retail and the Women in Retail Leadership Circle are community partners for GELF, and I’ll be moderating a session called Global Expansion 101. The session, which is designed for attendees who are relatively new to cross-border and international e-commerce, will feature a panel of retail leaders who will share insights about their international growth initiatives. Speakers include:

• Ethelbert Williams, Chief Marketing Officer, InstaNatural
• Carolann McKay, Senior Manager, International E-Commerce, American Eagle
• Patrick Gill, CEO of Tackle Direct (eCommerce Outdoors)
• Evan Wright, Business Development Manager, Avalara

At the event, GELF will also be announcing the findings of its first annual China E-Commerce research report, which is based on surveys and interviews of global e-commerce leaders. Other topics scheduled to be discussed include international marketplaces, omnichannel on a global scale and evolving cross-border platforms.

Interested in attending GELF (which is taking place at Convene NYC Midtown, by the way)? Then please be sure to register here and mention Total Retail in the referred by field.

I hope to see you there!