Kevin Hillstrom's Dear Dr. pROfIt: Finding the Optimal Balance in Your Merchandise Assortment
Dear Dr. pROfIt: Three months ago, we introduced a new merchandise line. So far, the new merchandise line is generating $2 million in average monthly sales. However, the remainder of our merchandise assortment, which used to generate $8 million in average monthly sales, is now generating $6.5 million. What happened to the performance of the remainder of our merchandise assortment?