Let's take a look at social media in 2010: We continually hear about brands that have a half-…
Kevin Hillstrom
When you evaluate customer spend on an incremental basis, you quickly find that new channels provide…
Focus on the data points that directly lead to profit as your top priority. Focus on customer…
Should my marketing team offer personalized marketing materials to customers, based on how far the…
My boss thinks that free shipping and 20 percent off promotions are the key to competing with brands…
Dear Dr. pROfIt: My CEO thinks we’re failing with our multichannel initiatives. We recently ran a report that showed that 15 percent of
There are very simple methods for evaluating file strength. Maybe the easiest is to grade your…
New purchase channels can achieve success if marketing and merchandising are aligned to the…
Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to…
How do I convince my boss that affiliate marketing is necessary and important, providing a…
The beauty of this process is that you can change new customer assumptions, customer retention…
Q: "Are there any best practices for multichannel retailers 
around how to…
Dear Dr. pROfIt: My CEO recently asked me to run an analysis of our dollars per channel metric, one that measures how much our customer
It turns out that consumers don’t necessarily buy more merchandise just because you offer them…
Holidays have a way of chopping off the sales tail. Often, you'll see sales increases early in the…
