Matthew Woolsey

Caitlin Palmieri Visit Author's Page

Melissa Campanelli Visit Author's Page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

September 12, 2016Net-A-Porter Hires Barneys’ Exec as Managing Director

October 30, 2015What Barneys, Estee Lauder and Glossier All Have in Common

April 23, 2014Barneys Releases iPad-Only App to Create Immersive Digital Experience

Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space. Barneys’ app combines its content site The Window with online shopping to give consumers a rounded impression of the retailer. More retailers are choosing to have their apps connect consumers with the store through more than just e-commerce by providing easy links to content and customer service. "Form factor is incredibly important on mobile," said Matthew Woolsey, executive vice president digital, Barneys New York.

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