Barneys Releases iPad-Only App to Create Immersive Digital Experience

Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space. Barneys’ app combines its content site The Window with online shopping to give consumers a rounded impression of the retailer. More retailers are choosing to have their apps connect consumers with the store through more than just e-commerce by providing easy links to content and customer service. "Form factor is incredibly important on mobile," said Matthew Woolsey, executive vice president digital, Barneys New York.