Levi

For many years, Kohl's has struggled with its merchandise assortment. Until recently, management emphasized private labels like Sonoma and Croft & Barrow and Jumping Beans. Now Kohl's is moving away from private brands toward national brands like Nike, Adidas, Keds, Levi, Juicy Couture and Izod, Elie Tahari for DesigNation, Elle, Gloria Vanderbilt, Disney, Arrow, Dockers, Carters and many others. The emphasis on exclusive lines such as Vera Wang, Jennifer Lopez, Dana Buchman and others will continue. 

It may seem like summer just got here, but for the nation's largest retailers, the fierce fight for back-to-school (BTS) bucks is already on. J.C. Penney has announced a new marketing campaign aimed at sparking self-expression in teenagers’ wardrobes. Macy's, too, is beating the drum for its apparel, including a fashion link with Teen Vogue. And Sears has just announced its new Seventeen magazine clothing line, rolling out in stores and online. 

PayPal is teaming up with a handful of retailers, including Levi's, Aéropostale and maurices, with a time-sensitive offer for free shipping, highlighting the importance of incentivizing consumers with mobile and web offers to beat showrooming this holiday season. PayPal is offering consumers who shop on retailers’ mobile sites, applications and websites free two-day shipping through Nov. 1. In addition to educating consumers about alternative payment types, the marketing move will also help PayPal form closer relationships with retailers as the company makes a bigger play to capture real-world transactions.

SAN FRANCISCO — The Levi’s brand has made significant management changes to its leadership structure in an effort to drive innovative product and consumer engagement campaigns around the globe....

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