J.C. Penney, Macy's, Sears Flexing BTS Muscles
It may seem like summer just got here, but for the nation's largest retailers, the fierce fight for back-to-school (BTS) bucks is already on. J.C. Penney has announced a new marketing campaign aimed at sparking self-expression in teenagers’ wardrobes. Macy's, too, is beating the drum for its apparel, including a fashion link with Teen Vogue. And Sears has just announced its new Seventeen magazine clothing line, rolling out in stores and online.