Anyone with at least a decade of experience in B-to-B retail — listen up millennials — will tell you that e-commerce doesn't qualify as a new trend. It was the next big thing back when new episodes of "Seinfeld" regularly aired on NBC, when people used AOL, and even when NSYNC was on tour. So for me to say e-commerce is changing the face of business feels a lot like a Twitter feed riddled with Kim Kardashian's name — a little exhausted.
Kim Kardashian has settled a lawsuit against Old Navy claiming the clothing retailer violated her publicity rights by using a look-alike in an ad. Kardashian sued over the spot in July 2011, claiming the company's use of a model who looked like her might confuse consumers about her actual endorsements, which include a clothing store and shoe line.
ShoeDazzle, the online subscription commerce startup founded by Kim Kardashian, among others, is expanding its offerings to include apparel. The company, which originally launched as a subscription service to deliver new shoes and handbags to women, said it will now include an entire new category of apparel. The service will include lingerie, dresses and outfits which complement ShoeDazzle's existing women's shoes, handbags and accessories.
Kim Kardashian was quick to defend herself against the New York Post's claims the Kardashian brand was quickly plummeting, but a lawyer hired by Gap has set out to discover Kim's true worth. The investigation comes after the reality TV queen filed a lawsuit against Old Navy's parent company for commercials featuring Kardashian look-alike Melissa Molinaro, alleging they deliberately infringed upon her public persona.
Even without Kim Kardashian starring in its next Super Bowl spot, Skechers continues to raise a super ruckus. A greyhound protection group will announce that it's collected almost 50,000 signatures from folks who want Skechers to dump its new Super Bowl spot — before it airs — because it was shot at a race track in Arizona that the group claims mistreats greyhounds.
Mark Cuban will star in Skechers' upcoming Super Bowl ad Photo By courtesy of brand Most Recent Articles On Markets More Articles By Skechers has a new front man. The Manhattan Beach, Calif.-based brand announced it has tapped billionaire Mark Cuban, owner of the reigning NBA champion, the Dallas Mavericks, to endorse Skechers GoRun product. Cuban will be featured in the brand’s third consecutive Super Bowl commercial, which will air during the two-minute warning of the game’s first half. Previous Skechers Super Bowl ads have featured Kim Kardashian and Joe Montana. The spot will star Mark Cuban and a