Kim Kardashian

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Anyone with at least a decade of experience in B-to-B retail — listen up millennials — will tell you that e-commerce doesn't qualify as a new trend. It was the next big thing back when new episodes of "Seinfeld" regularly aired on NBC, when people used AOL, and even when NSYNC was on tour. So for me to say e-commerce is changing the face of business feels a lot like a Twitter feed riddled with Kim Kardashian's name — a little exhausted.

Kim Kardashian has settled a lawsuit against Old Navy claiming the clothing retailer violated her publicity rights by using a look-alike in an ad. Kardashian sued over the spot in July 2011, claiming the company's use of a model who looked like her might confuse consumers about her actual endorsements, which include a clothing store and shoe line.

ShoeDazzle, the online subscription commerce startup founded by Kim Kardashian, among others, is expanding its offerings to include apparel. The company, which originally launched as a subscription service to deliver new shoes and handbags to women, said it will now include an entire new category of apparel. The service will include lingerie, dresses and outfits which complement ShoeDazzle's existing women's shoes, handbags and accessories.

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