Problem: Carpet One Floor & Home, a retailer of floor coverings, lacked a web presence for its 1,000-plus individually owned retail locations. Solution: Contracted with an e-commerce technology and services provider to host its website. Results: ROI of $10 for every $1 spent online, cost per sale online is half of tradit- ional media and the average order generated online is 50 percent greater than retail- only customers.
Dean Marcarelli
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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