Adam Goldenberg

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Online retailers JustFab and ShoeDazzle are making a bigger-is-better play and merging in an effort to grow faster, the companies said Wednesday. "Ecommerce is all about that mass scale," said Adam Goldenberg, currently co-chief executive of JustFab. "Having that scale allows us to work with the very best factories." The combined companies should have revenue of over $400 million next year, said ShoeDazzle Chief Executive Brian Lee, and become profitable onĀ an operating basis. ShoeDazzle focuses mainly shoes, whereas JustFab sells a broader range including shoes, accessories and apparel.

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