Case Study - Carpet One Covers  All With Its Move Online

By Joe Keenan

Problem: Carpet One Floor & Home, a retailer of floor coverings, lacked a web presence for its 1,000-plus individually owned retail locations.

Solution: Contracted with an e-commerce technology and services provider to host its website.

Results: ROI of $10 for every $1 spent online, cost per sale online is half of tradit- ional media and the average order generated online is 50 percent greater than retail- only customers.

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Dean Marcarelli

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Industry Eye: Case Study - Carpet One Covers All With Its Move Online

Industry Eye: Case Study - Carpet One Covers  All With Its Move Online